If you’re looking for advice on whether to hire an agency or create an in-house team for your marketing, look no further.
In this video, Mateah from the WebFX Strategy team will go over some pros and cons to help you make a choice in the agency vs. in-house marketing debate.
Disclaimer: We are a full-service digital marketing agency, as mentioned in the video, but we also have our own internal marketing team.
Both agencies and in-house marketing teams have their positives and negatives. Communication, skill sets, and resources vary across organizations, so in the end the choice is up to you.
There’s really no right or wrong answer. The choice between an in-house marketing team or an outside marketing agency depends on your business needs.
For a full guide to in-house vs. agency marketing, head over to our website: https://www.webfx.com/internet-marketing/in-house-vs-agency.html
In this video:
00:00:00 // Introduction to agency vs. in-house marketing
–In-house marketing team pros
00:00:52 // Brand familiarity
00:01:09 // Accessibility
00:01:43 // Focus
–In-house marketing team cons
00:02:05 // Talent management
00:02:48 // Technology
00:03:18 // Growth potential
–Hiring a marketing agency pros
00:04:00 // Experience
00:05:01 // Tools
00:05:16 // Cost
–Hiring a marketing agency cons
00:05:52 // Location
00:06:17 // Multiple clients
00:06:37 // Control
00:07:28 // In-house vs. agency recap
Resources mentioned in the video:
MarketingCloudFX (our data reporting platform): https://www.webfx.com/marketingcloudfx.html
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