An Unplanned Journey of Starting A Marketing Agency in SG | Gwen Lim | Singaporean Podcast #36

BIG THANKS to Gwen for joining me on this podcast – this podcast will be useful for people who’re interested in joining the agency world, where you’re mostly at the mercy and responsibility to serve your clients to the best…

An Unplanned Journey of Starting A Marketing Agency in SG | Gwen Lim | Singaporean Podcast #36

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BIG THANKS to Gwen for joining me on this podcast – this podcast will be useful for people who’re interested in joining the agency world, where you’re mostly at the mercy and responsibility to serve your clients to the best of your ability OR people who are early in their career in the agency world 🙂

Gwen shares her story of how she got into the agency world and founding her own creative agency, from being a graphics designer all the way to being a growth marketing consultant for SMEs in their social media strategy – I’ve definitely learned the value that the road to entrepreneurship is definitely not a straight line but a series of seemingly messy events that culminates at the end 🙂

0:00 Introduction
2:27 Gwen Introduction
3:13 Journey from being a creative to a consultant
4:01 Studying to be a designer at Singapore Polytechnic
4:37 Being Told a Harsh Truth That You Aren’t Good at Something
6:17 The Hierarchy in a Creative Advertising Agency
8:05 What it takes to be a good creative in a creative advertising agency?
8:56 Being self-aware to understand your strengths & weaknesses – the difference in creative/design thinking vs. being good at your craft
10:39 The Power of Concept and lessons from joining an advertising competition
19:49 Stereotype of Designers
21:12 Pay attention to things you’re inclined to outside your job scope
22:56 What is the ROI of social media in 2010 (Convincing clients that social media was important)
23:33 Importance of communicating business results to clients instead of features of your service
24:44 Selling SEM marketing for Businesses
28:51 Lessons in sales
30:31 Starting accounts servicing in an agency
34:21 Becoming an Instagram Influencer
36:35 Monetizing Instagram Influence
41:13 Starring as a talent in the movie “Crazy-Rich-Asians”
48:21 Using social media for good purposes
49:27 Developing confidence and starting a marketing agency
50:51 Dropping engagement levels on Instagram
52:07 Exploring different channels for clients – Tik Tok Influencers/ LinkedIn Influencers
53:19 Growth Marketing for Businesses – we’ll make every dollar work
54:41 Being the Dream Agency For Your Client
56:28 Definition of a dream client
59:00 Convincing clients of your POV
1:00:51 Improving communication with clients
1:11:45 Best advice in the agency world
1:19:32 Worst advice in the agency world
1:21:35 Pursuing further studies
1:22:24 Tangible Goals for 2020

GWEN LINKEDIN: https://www.linkedin.com/in/gwenlim/
GWEN INSTAGRAM: https://www.instagram.com/killgwen/
KILOGRAMME AGENCY WEBSITE: https://kilogramme.agency/

GWEN’S CROWBAR AWARDS SUBMISSION: https://drive.google.com/file/d/1cUd9jYxb3dfsbsDmzvuMKRJwLIx_2bwe/view?usp=sharing

JJ LINKEDIN: https://www.linkedin.com/in/thamjiangjun/
JJ INSTAGRAM:https://www.instagram.com/jiang_juuun/

LEARNING PODCAST SPOTIFY: https://open.spotify.com/show/0Cou8D3IK1iLFdctQ5XeRt

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FAVOURITE LAPTOP IN THE WORLD: http://gbe.st/302evjb

The #Learning Podcast is a Singaporean Podcast dedicated to learning new from guests that comes on this show! If you’re interested to join me, email me at thamjiangjun@gmail.com or reach me at any of my socials!

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