Together with the lab_ collective, this year we’re using the power of Christmas magic to launch our campaign: ‘Find your kind’.
We believe that true kindness really can change the world. What started as a conversation in the lab_ ; “if you could change anything in the world, what would it be?” turned into a long term idea based on the premise that more kindness can tackle some of the biggest issues we face today.
So we’re not only #SackingSecretSanta for the third year running, and instead giving the money to charities that are making a difference in the world, but we’re also talking about real change…
…and not just for Christmas.
Copy the link to read more: http://bit.ly/FindYourKind.
Video by Juan Lozano.