Designing to Delight: Why creating beautiful events makes business sense

Do you want attendees at your events to feel as if they are transported to another world, one where the brand they already love is brought to life? Listen as senior event producer at Event Marketer B-to-B Dream Team honoree…

Designing to Delight: Why creating beautiful events makes business sense

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Do you want attendees at your events to feel as if they are transported to another world, one where the brand they already love is brought to life? Listen as senior event producer at Event Marketer B-to-B Dream Team honoree Kelsey Schimmelman describes why designing beautiful events makes business sense. She shares her point-of-view on why creating your brand’s “theme park” can be the key to emotional connection and deeper engagement.
Watch this video to learn:
• How design strengthens the bond between your customers and your brand
• How looking to the visual spectacle of fashion and media events can inspire you to design shows that excite and delight your attendees
• How to use design and surprise so attendees feel they are participating in something special

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