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In their 2020 podcast, Freakonomics suggests that advertising might not always work due to advertising ROI not being immediately measurable in sales. For CMOs and marketing leaders, however, advertising is critical for building brand awareness, attracting target customers, and driving business growth or maintaining dominance in your existing market. And it can be measured with the right strategies and tools in place.
We’ll discuss the importance of first setting the right goals for advertising to shape your advertising approach, and spend. To help you demonstrate ROI, we’ll discuss how integrated marketing, consumer psychology, great creative, and measurement strategies help assuage skepticism of the C-suite. Finally, we’ll share real-world examples of advertising in action (and how they did it) to achieve success in different phases of business growth.