Facebook is an important tool for some of our financial advisors’ clients, and for others, LinkedIn is more important. Why? Facebook can be the most cost-effective way to get in front of new prospects if you have retired, predominantly female, or younger target audiences. In this video, we will walk you through the first step of the Facebook marketing strategy; how to invite relevant personal friends to like your page.
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Claire Akin runs Indigo Marketing Agency, a marketing firm serving top independent financial advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It’s her goal to help specialist advisors target their ideal prospects with content marketing.