An exclusive session on LinkedIn content marketing by Harry Sangha, Independent Agency Lead – India at LinkedIn that you can’t afford to miss out!
A digital media professional with over 10 years of experience in planning, revenue, and strategy. He is currently leading the Independent Agency business for LinkedIn in India and comes with an experience of having represented publishers like NDTV, MSN & The Economist. He considers a game of football or a couple of hours in the kitchen as his path to peace
The key points discussed in the session:
Harry kickstarted the session by highlighting the importance of creating content that has a defined purpose.
He spoke about how all content on LinkedIn should work to be helpful to your target audience.
He explained the mindset of different members on LinkedIn
He briefly explained the four content marketing archetypes
To conclude, he stated the top five reasons for content engagement.
Audience Q&A were also taken up:
Jinith Ladhani: There is a notion that Linkedin is a better B2B platform than B2C platform, would love to hear your thoughts.
Priyal Bhorjare: what kind of post should we do on LinkedIn to generate sales leads?
Shikha Mishra: We are into the service category ( road safety driving training), what kind of strategy to be adopted about posting on LinkedIn?